VWCV Product Marketer Specialist
VWCV Product Marketer Specialist
ZA
VWCV Product Marketer Specialist
The future of mobility is changing. What do we contribute to this? Volkswagen produces vehicles in 14 countries and delivers them to customers in more than 150 markets worldwide. Electromobility, smart mobility and digital transformation are our core topics for the future. For many millions of people, Volkswagen is the epitome of mobility- not only today, but also tomorrow. Become part of it and help develop new solutions with your curiosity and ideas. You can expect a diverse team that supports you and with whom you can grow together and develop your potential.
Applications are invited from suitably qualified & experienced candidates to fill the VWCV Product Marketer Specialist postion in the VW Commercial Vehicle Department - NSO (Sandton)
Brief Role Description
Based in Sandton within the VW Commercial Vehicles department, the successful incumbent will be responsible for development of strategic product plans which optimise the competitive advantage of the VW Commercial Vehicles brand and secure the planned volumes and market share (this entails the types, models, execution, options and pricing); management of product specification through the vehicle order, production and wholesale process and systems to ensure that vehicles are correctly positioned, ordered, manufactured and accurately communicated in marketing material.
Possible Tasks within this Role
- Continually benchmark VWCV vs competitor offering and monitor industry developments for threats and opportunities in order to propose appropriate action.
- Management of product and customer requirement research.
- Development of strategic product plans to meet customer requirements (i.e. rationale, range, specification, positioning, as well as supporting pricing, volumes and model mix planning).
- Implementation of product plans as marketing representative in cross divisional project team meetings and Product Marketing Meetings (PMM).
- Development of product information bulletins for the deafer organisation regarding all product innovation or changes.
- Monitoring and proactive implementation of product and model year (MY) changes, particularly the communication thereof through customer-facing channels (e.g. website, point-of-sale material).
- Approval of all point-of-sale and customer-facing material in terms of product specification in text, visuals and tables for accuracy (includes website, silent salesmen, brochures, leaflets etc.).
- Provide information to allow effective product training of the dealer network, i.e. support Dealer Training Academy in accuracy of product training material.
- Management and implementation of unique product requirements for the car rental/ government/ fleet market via cross-divisional interaction.
- Planning and implementation of feasibility studies, vehicle clinics and Dealer Council negotiations for the introduction of new products (incl. special editions) or product changes to the WV Commercial Vehicles range.
- Planning and implementing the specifications for all models utilising the Group MBV system.
- Co-ordinate and reply to product-related customer queries from the Customer Interaction Centre (CIC).
- Support the Pricing and Supply Chain Analyst in the development and implementation of price indexing methodology to ensure correct price positioning and model build-up for all products relative to competitors.
Qualification requirements
|
Experience needed
|
Essentials
|
Note:
Please ensure that you upload a certified copy of your ID and Qualification on Success Factors
At Volkswagen, we value an inclusive and diverse culture. We offer a trustworthy environment because we live up to our corporate values, Respect/Integrity/Excellence/One Team.
Applications must be submitted via the online system by no later than 9th May 2025
All queries can be raised with Bahieya Dolley , Ext 4565 or e-mail ssf.recruitment.vwsa.r.uit@vwsa.co.za
Volkswagen Group South Africa is committed to developing all its employees, and to provide equal opportunity to those with disabilities or from previously disadvantaged groups, in line with our Transformation goals and Employment Equity Plan
The future of mobility is changing. What do we contribute to this? Volkswagen produces vehicles in 14 countries and delivers them to customers in more than 150 markets worldwide. Electromobility, smart mobility and digital transformation are our core topics for the future. For many millions of people, Volkswagen is the epitome of mobility- not only today, but also tomorrow. Become part of it and help develop new solutions with your curiosity and ideas. You can expect a diverse team that supports you and with whom you can grow together and develop your potential.
Applications are invited from suitably qualified & experienced candidates to fill the VWCV Product Marketer Specialist postion in the VW Commercial Vehicle Department - NSO (Sandton)
Brief Role Description
Based in Sandton within the VW Commercial Vehicles department, the successful incumbent will be responsible for development of strategic product plans which optimise the competitive advantage of the VW Commercial Vehicles brand and secure the planned volumes and market share (this entails the types, models, execution, options and pricing); management of product specification through the vehicle order, production and wholesale process and systems to ensure that vehicles are correctly positioned, ordered, manufactured and accurately communicated in marketing material.
Possible Tasks within this Role
- Continually benchmark VWCV vs competitor offering and monitor industry developments for threats and opportunities in order to propose appropriate action.
- Management of product and customer requirement research.
- Development of strategic product plans to meet customer requirements (i.e. rationale, range, specification, positioning, as well as supporting pricing, volumes and model mix planning).
- Implementation of product plans as marketing representative in cross divisional project team meetings and Product Marketing Meetings (PMM).
- Development of product information bulletins for the deafer organisation regarding all product innovation or changes.
- Monitoring and proactive implementation of product and model year (MY) changes, particularly the communication thereof through customer-facing channels (e.g. website, point-of-sale material).
- Approval of all point-of-sale and customer-facing material in terms of product specification in text, visuals and tables for accuracy (includes website, silent salesmen, brochures, leaflets etc.).
- Provide information to allow effective product training of the dealer network, i.e. support Dealer Training Academy in accuracy of product training material.
- Management and implementation of unique product requirements for the car rental/ government/ fleet market via cross-divisional interaction.
- Planning and implementation of feasibility studies, vehicle clinics and Dealer Council negotiations for the introduction of new products (incl. special editions) or product changes to the WV Commercial Vehicles range.
- Planning and implementing the specifications for all models utilising the Group MBV system.
- Co-ordinate and reply to product-related customer queries from the Customer Interaction Centre (CIC).
- Support the Pricing and Supply Chain Analyst in the development and implementation of price indexing methodology to ensure correct price positioning and model build-up for all products relative to competitors.
Qualification requirements
|
Experience needed
|
Essentials
|
Note:
Please ensure that you upload a certified copy of your ID and Qualification on Success Factors
At Volkswagen, we value an inclusive and diverse culture. We offer a trustworthy environment because we live up to our corporate values, Respect/Integrity/Excellence/One Team.
Applications must be submitted via the online system by no later than 9th May 2025
All queries can be raised with Bahieya Dolley , Ext 4565 or e-mail ssf.recruitment.vwsa.r.uit@vwsa.co.za
Volkswagen Group South Africa is committed to developing all its employees, and to provide equal opportunity to those with disabilities or from previously disadvantaged groups, in line with our Transformation goals and Employment Equity Plan
ZA