VWCV Brand Marketing Manager
VWCV Brand Marketing Manager
ZA
VWCV Brand Marketing Manager
The future of mobility is changing. What do we contribute to this? Volkswagen produces vehicles in 14 countries and delivers them to customers in more than 150 markets worldwide. Electromobility, smart mobility and digital transformation are our core topics for the future. For many millions of people, Volkswagen is the epitome of mobility- not only today, but also tomorrow. Become part of it and help develop new solutions with your curiosity and ideas. You can expect a diverse team that supports you and with whom you can grow together and develop your potential.
Applications are invited from suitably qualified & experienced candidates to fill the VWCV Brand Marketing Manager position in the VW Commercial Vehicle Department - NSO (Sandton)
Volkswagen Group Africa is committed to developing all its employees, and to provide equal opportunity to those with disabilities or from previously disadvantaged groups, in line with our Transformation goals and Employment Equity Plan
Brief Role Description
Based in Sandton within the VW Commercial Vehicle department, the successful incumbent will be responsible to develop, implement and measure all above and below-the-line marketing plans to effectively build the VWCV brand’s market positioning and image, in order to result in improved levels of consumer trust and confidence and increased sales for the brand.
Possible Tasks within this Role
- Partner with product and marketing and media agencies to establish a strong media strategy for VWCV South Africa, while aligning on global marketing initiatives through active collaboration and information sharing
- Collect and analyse market data for reporting, while managing creative and media agencies, as well as overseeing production suppliers to ensure effective execution of marketing initiatives
- Develop and implement advertising strategies to position the VWCV Brand competitively, aligning with business goals and strategic marketing objectives
- Manage and review all media planning and implementation to ensure maximum cost efficiency and effectively reach target audiences
- Conduct research to ensure that all communication achieves the desired brand positioning objectives
- Create and distribute advertising bulletins to keep Dealers informed of relevant market developments
- Develop and manage digital marketing strategies, including CRM, for each sub-brand to drive customer loyalty and retail sales
- Lead customer launch initiatives to support market share growth objectives
- Localise and review the design, development and production of POS material to support the dealers’ marketing initiatives
- Initiate, develop and implement promotional and experiential marketing campaigns to enhance brand image and increase awareness of the VWCV Brand
- Develop, implement and manage customer launches to support the achievement of market share objectives for the brand
- Manage the editorial and advertorial content in the production of the VWCV customer magazine
- Manage the brand coordinator and manages their responsibilities to ensure effective brand support
- Collaborates across divisions and departments to deliver effective marketing initiatives grounded in strategic planning and aligned with business objectives
- Effective and accurate management of brand budgets
- Manage strong collaboration with specific areas of the NSO, including Product Marketing, CRM and Dealer Training
- Foster strong collaboration with key NSO areas, i.e. Product Marketing, CRM and Dealer Training
- Provide accurate and timely marketing information to the Dealer Network
Qualification requirements
|
A formal 3-year Degree / Diploma in Marketing / Engineering / Commerce in a recognised tertiary institution |
Experience
|
Minimum 5 years’ experience in the field of Product and Marketing, i.e. within one or more of the following fields:
|
Essentials
|
Note:
Please ensure that you upload a certified copy of your ID and Qualifications to be considered for this position.
At Volkswagen, we value an inclusive and diverse culture. We offer a trustworthy environment because we live up to our corporate values, Respect/Integrity/Excellence/One Team.
Applications must be submitted via the online system by no later than 9th September 2025
All queries can be raised with Bahieya Dolley , Ext 4565 or e-mail ssf.recruitment.vwsa.r.uit@vwsa.co.za
The future of mobility is changing. What do we contribute to this? Volkswagen produces vehicles in 14 countries and delivers them to customers in more than 150 markets worldwide. Electromobility, smart mobility and digital transformation are our core topics for the future. For many millions of people, Volkswagen is the epitome of mobility- not only today, but also tomorrow. Become part of it and help develop new solutions with your curiosity and ideas. You can expect a diverse team that supports you and with whom you can grow together and develop your potential.
Applications are invited from suitably qualified & experienced candidates to fill the VWCV Brand Marketing Manager position in the VW Commercial Vehicle Department - NSO (Sandton)
Volkswagen Group Africa is committed to developing all its employees, and to provide equal opportunity to those with disabilities or from previously disadvantaged groups, in line with our Transformation goals and Employment Equity Plan
Brief Role Description
Based in Sandton within the VW Commercial Vehicle department, the successful incumbent will be responsible to develop, implement and measure all above and below-the-line marketing plans to effectively build the VWCV brand’s market positioning and image, in order to result in improved levels of consumer trust and confidence and increased sales for the brand.
Possible Tasks within this Role
- Partner with product and marketing and media agencies to establish a strong media strategy for VWCV South Africa, while aligning on global marketing initiatives through active collaboration and information sharing
- Collect and analyse market data for reporting, while managing creative and media agencies, as well as overseeing production suppliers to ensure effective execution of marketing initiatives
- Develop and implement advertising strategies to position the VWCV Brand competitively, aligning with business goals and strategic marketing objectives
- Manage and review all media planning and implementation to ensure maximum cost efficiency and effectively reach target audiences
- Conduct research to ensure that all communication achieves the desired brand positioning objectives
- Create and distribute advertising bulletins to keep Dealers informed of relevant market developments
- Develop and manage digital marketing strategies, including CRM, for each sub-brand to drive customer loyalty and retail sales
- Lead customer launch initiatives to support market share growth objectives
- Localise and review the design, development and production of POS material to support the dealers’ marketing initiatives
- Initiate, develop and implement promotional and experiential marketing campaigns to enhance brand image and increase awareness of the VWCV Brand
- Develop, implement and manage customer launches to support the achievement of market share objectives for the brand
- Manage the editorial and advertorial content in the production of the VWCV customer magazine
- Manage the brand coordinator and manages their responsibilities to ensure effective brand support
- Collaborates across divisions and departments to deliver effective marketing initiatives grounded in strategic planning and aligned with business objectives
- Effective and accurate management of brand budgets
- Manage strong collaboration with specific areas of the NSO, including Product Marketing, CRM and Dealer Training
- Foster strong collaboration with key NSO areas, i.e. Product Marketing, CRM and Dealer Training
- Provide accurate and timely marketing information to the Dealer Network
Qualification requirements
|
A formal 3-year Degree / Diploma in Marketing / Engineering / Commerce in a recognised tertiary institution |
Experience
|
Minimum 5 years’ experience in the field of Product and Marketing, i.e. within one or more of the following fields:
|
Essentials
|
Note:
Please ensure that you upload a certified copy of your ID and Qualifications to be considered for this position.
At Volkswagen, we value an inclusive and diverse culture. We offer a trustworthy environment because we live up to our corporate values, Respect/Integrity/Excellence/One Team.
Applications must be submitted via the online system by no later than 9th September 2025
All queries can be raised with Bahieya Dolley , Ext 4565 or e-mail ssf.recruitment.vwsa.r.uit@vwsa.co.za
ZA