SSA Regional Business Marketing Manager
SSA Regional Business Marketing Manager
ZA
SSA Regional Business Marketing Manager
The future of mobility is changing. What do we contribute to this? Volkswagen produces vehicles in 14 countries and delivers them to customers in more than 150 markets worldwide. Electromobility, smart mobility and digital transformation are our core topics for the future. For many millions of people, Volkswagen is the epitome of mobility- not only today, but also tomorrow. Become part of it and help develop new solutions with your curiosity and ideas. You can expect a diverse team that supports you and with whom you can grow together and develop your potential.
Applications are invited from suitably qualified & experienced candidates to fill the SSA Regional Business Marketing Manager position in the NSO (Sandton)
Brief Role Description
Based in Sandton within the SSA department, the successful incumbent will be responsible to implement and measure above- and below-the-line marketing plans to effectively build the brand’s market positioning and image in the Sub-Saharan Region, to result in improved levels of consumer trust and confidence and increased sales for the brand in the Sub-Saharan Region
Possible Tasks within this Role
- Develop and implement integrated marketing plans for the Sub-Saharan Region in line with the global Marketing strategy, to support the achievement of Sub-Saharan market targets through ongoing model support business programs.
- Plan, develop and execute advertising and marketing campaigns to create awareness and demand in the Sub-Saharan region
- . Do in-market visits across the Sub-Saharan region gain an understanding of social norms and explore ways of localizing marketing efforts to Build strong cases for local implementation of core programs/products and adopt, adapt, ideate core global programs to maximize regional performance.
- Monitor Sub-Saharan network advertising and validation of creative material
- Building in-country Marketing practitioner capacity and measurement of clear and succinct ROI in SSA
- Collaboration and information sharing on global marketing initiatives with VWAG marketing departments and attendance of the Marketing Round Table meetings
- Analysis and collation of market information for requested VWAG reports and management of creative and media agencies in executing briefs
- Supervise production suppliers and other service providers in the production and implementation of marketing activities
- Lead implementation of marketing and portfolio initiatives, working closely with Sub-Sahara Sales, Product and Business Managers, ensuring maximum leverage of programs and growth in the region.
- Develop and implement advertising strategies that place the Volkswagen brands in a competitive position in the market in line with business imperatives and strategic marketing objectives
- Manage and approve all media planning and implementation to ensure maximum cost efficiencies in reaching the defined target audience.
- Work closely with market research & insights teams to understand customer segmentation / behavior & identify consumer insights to leverage in lifecycle marketing
- Design initiatives to collect customer data to enrich customer profiles and improve personalization of engagement initiatives.
- Collaborate with the Brand Marketing team and work closely with sales, communications, product, and business development teams for strategic campaigns
- Develop and distribute advertising bulletins to ensure up-to-date information on relevant market developments is communicated to the Sub-Saharan network
Qualification requirements
|
A recognised Bachelor’s Degree or National Diploma in Commerce/ Management/ Marketing / Communications |
Experience needed
|
Minimum of 5 years’ experience in the field of Marketing Communications within Public Relations, Brand Promotions and Launches, Brand Advertising, Marketing Research, Media Strategy, Digital Marketing |
Essentials
|
Note:
Please ensure that you upload a certified copy of your ID and Qualifications to be considered for this position.
At Volkswagen, we value an inclusive and diverse culture. We offer a trustworthy environment because we live up to our corporate values, Respect/Integrity/Excellence/One Team.
Applications must be submitted via the online system by no later than 16th October 2025
All queries can be raised with Bahieya Dolley , Ext 4565 or e-ail ssf.recruitment.vwsa.r.uit@vwsa.co.za
Volkswagen Group Africa is committed to developing all its employees, and to provide equal opportunity to those with disabilities or from previously disadvantaged groups, in line with our Transformation goals and Employment Equity Plan
The future of mobility is changing. What do we contribute to this? Volkswagen produces vehicles in 14 countries and delivers them to customers in more than 150 markets worldwide. Electromobility, smart mobility and digital transformation are our core topics for the future. For many millions of people, Volkswagen is the epitome of mobility- not only today, but also tomorrow. Become part of it and help develop new solutions with your curiosity and ideas. You can expect a diverse team that supports you and with whom you can grow together and develop your potential.
Applications are invited from suitably qualified & experienced candidates to fill the SSA Regional Business Marketing Manager position in the NSO (Sandton)
Brief Role Description
Based in Sandton within the SSA department, the successful incumbent will be responsible to implement and measure above- and below-the-line marketing plans to effectively build the brand’s market positioning and image in the Sub-Saharan Region, to result in improved levels of consumer trust and confidence and increased sales for the brand in the Sub-Saharan Region
Possible Tasks within this Role
- Develop and implement integrated marketing plans for the Sub-Saharan Region in line with the global Marketing strategy, to support the achievement of Sub-Saharan market targets through ongoing model support business programs.
- Plan, develop and execute advertising and marketing campaigns to create awareness and demand in the Sub-Saharan region
- . Do in-market visits across the Sub-Saharan region gain an understanding of social norms and explore ways of localizing marketing efforts to Build strong cases for local implementation of core programs/products and adopt, adapt, ideate core global programs to maximize regional performance.
- Monitor Sub-Saharan network advertising and validation of creative material
- Building in-country Marketing practitioner capacity and measurement of clear and succinct ROI in SSA
- Collaboration and information sharing on global marketing initiatives with VWAG marketing departments and attendance of the Marketing Round Table meetings
- Analysis and collation of market information for requested VWAG reports and management of creative and media agencies in executing briefs
- Supervise production suppliers and other service providers in the production and implementation of marketing activities
- Lead implementation of marketing and portfolio initiatives, working closely with Sub-Sahara Sales, Product and Business Managers, ensuring maximum leverage of programs and growth in the region.
- Develop and implement advertising strategies that place the Volkswagen brands in a competitive position in the market in line with business imperatives and strategic marketing objectives
- Manage and approve all media planning and implementation to ensure maximum cost efficiencies in reaching the defined target audience.
- Work closely with market research & insights teams to understand customer segmentation / behavior & identify consumer insights to leverage in lifecycle marketing
- Design initiatives to collect customer data to enrich customer profiles and improve personalization of engagement initiatives.
- Collaborate with the Brand Marketing team and work closely with sales, communications, product, and business development teams for strategic campaigns
- Develop and distribute advertising bulletins to ensure up-to-date information on relevant market developments is communicated to the Sub-Saharan network
Qualification requirements
|
A recognised Bachelor’s Degree or National Diploma in Commerce/ Management/ Marketing / Communications |
Experience needed
|
Minimum of 5 years’ experience in the field of Marketing Communications within Public Relations, Brand Promotions and Launches, Brand Advertising, Marketing Research, Media Strategy, Digital Marketing |
Essentials
|
Note:
Please ensure that you upload a certified copy of your ID and Qualifications to be considered for this position.
At Volkswagen, we value an inclusive and diverse culture. We offer a trustworthy environment because we live up to our corporate values, Respect/Integrity/Excellence/One Team.
Applications must be submitted via the online system by no later than 16th October 2025
All queries can be raised with Bahieya Dolley , Ext 4565 or e-ail ssf.recruitment.vwsa.r.uit@vwsa.co.za
Volkswagen Group Africa is committed to developing all its employees, and to provide equal opportunity to those with disabilities or from previously disadvantaged groups, in line with our Transformation goals and Employment Equity Plan
ZA