Brief Role Description

This position is Career Level 19P, located in Reston, VA, with a Role Classification of Hybrid.

Role Summary

The Workforce Communications Lead leads day-to-day workforce communications and engagement execution for 10,000+ Volkswagen Group of America employees and 20,000+ VW Brand employees across North America. Reporting to the Director of Workforce Communications, this role partners cross-functionally (including HR, IT, Legal/Compliance, Finance, Real Estate, and Corporate Vehicle Services) to translate priorities into clear, timely communications, strengthen connection and culture, and measure effectiveness.

Role Responsibilities

Workforce Communications Strategy & Editorial Operations (60%)

• Shape and deliver internal communications and storytelling aligned to enterprise priorities (leadership messages, org updates, manager comms) for 10,000+ U.S. employees and 20,000+ VW Brand employees across North America.

• Own the editorial calendar and end-to-end content delivery across core channels (intranet/news site, newsletter, presentations, leadership updates) and supporting tactics (digital signage, posters, talking points), applying Smart Brevity and narrative standards.

• Lead stakeholder alignment and the 80+ contributor network; manage communications, creative/production, AV, and event agencies and coach internal clients on tools, templates, and guidelines.

Employee Engagement Events & Activations and Leadership Events (20%)

• Plan and execute employee events, town halls, and experiential activations end-to-end (logistics, run-of-show, communications), coordinating partners including Travel/Meetings & Events and Real Estate.

• Lead communications for key moments (town halls, ERG programming, HQ/community events, product launches/ride-and-drives), including talk tracks and presentation support; maintain the integrated engagement calendar.

• Coordinate across NAR sites (Reston, Chattanooga, Auburn Hills, Bellmont, Canada, Mexico) and enable local leaders to localize activations.

Measurement & Rapid Response (10%)

• Monitor and report performance benchmarks (views, comments, sentiment) via dashboards/scorecards and apply insights to improve channel strategy and engagement.

• Triage urgent requests and drive timely completion with stakeholders.

QMS Governance (Risk Ambassador Responsibilities) (10%)

• Serve as the primary point of contact for risk management topics within the assigned area.

• Support leadership and teams in identifying, assessing, and managing risks through QRP and Standard ICS processes, aligned with RMS/ICS Risk Management Policy; facilitate discussions to align across interfacing teams.

• Document, assess, and track risks in the ICS or QRP Risk Radar, ensuring timely and accurate updates.

• Coordinate Standard ICS Confirmation of Effectiveness evidence, monitor material weaknesses/internal audit findings, and support risk management improvement initiatives.

Qualifications

Years of Experience

• 5-7 years of experience in corporate communications, internal communications, public relations, public affairs, community relations, or marketing in an in-house or agency environment

Education Required

• Bachelor’s Degree

Education Desired

• Master's Degree

Skills

• Excellent written, verbal, and visual communication skills; strong editing and storytelling capability.
• Strategic judgment and critical thinking; able to prioritize in a matrixed environment and advise stakeholders.
• Project management and organizational skills; manages multiple workstreams and deadlines with limited guidance.
• Experience managing agencies/vendors and collaborating across teams to deliver high-quality outputs on time and within budget.
• Audience-centric digital communications mindset; familiarity with modern internal channels and measurement/analytics.
• Proficient with Microsoft Office (Word, PowerPoint, Excel) and common project management tools

Required Skills

• Internal content development (writing/editing) and workflow management
• Basic visual communications capability (PowerPoint and simple design tools)
• Evaluation of analytics and engagement metrics to inform improvements
• Support for employee events (communications, presentations, run-of-show, and onsite logistics)
• Coordinate basic photo/video needs (briefs, scheduling, asset collection) as needed

Desired Skills

• Experience with email distribution tools and content management systems
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Knowledge of internal communications best practices and editorial governance