Ducati Public Relations Manager ( Specialist Level) RE-ADVERTISE

Ducati Public Relations Manager ( Specialist Level) RE-ADVERTISE

Job ID:  9193
Company:  Volkswagen Group South Africa (Pty) Ltd
Location: 

ZA

Department:  Sales
Career Level:  Professionals
Shift:  Full-time
Contract type:  Unlimited
Remote Working:  By agreement
Posting Date:  4 Mar 2025

Ducati Public Relations Manager ( Specialist Level) RE-ADVERTISE

The future of mobility is changing. What do we contribute to this? Volkswagen produces vehicles in 14 countries and delivers them to customers in more than 150 markets worldwide. Electromobility, smart mobility and digital transformation are our core topics for the future. For many millions of people, Volkswagen is the epitome of mobility- not only today, but also tomorrow. Become part of it and help develop new solutions with your curiosity and ideas. You can expect a diverse team that supports you and with whom you can grow together and develop your potential.

 

Applications are invited from suitably qualified & experienced candidates to fill the Ducati Public Relations Manager position – NSO (Sandton)

Brief Role Description

Based in Sandton within VW Brand department, the successful incumbent will be responsible to develop, promote and maintain a premium marketing strategy to further step up the Premium positioning of the Ducati Brand in the market. The Marketing and PR Manager leads the overall Marketing, Communication, PR activities and strategy for Ducati South Africa on a national basis and in collaboration with the growing Dealer Network

Possible Tasks within this Role

  • To liaise and interact daily with the media in order to establish networks and communications channels to heighten visibility and enhance the image of Ducati and its products
  • Assisting the Brand Head in the development and implementation of promotional strategies across all marketing channels and collaboration with the dealer network
  • Managing the online and offline channels (print, digital, website, community management, social media campaigns) and activations to ensure the premium positioning of the brand in the market
  • Overseeing all marketing activities related to advertisement and sales promotion
  • Analyzing the market to identify the target audience and current market trends
  • Occasionally assessing [the product/service] to determine if any adjustments are needed to match customers’ demands statistics
  • Ensuring a positive public image and consistent media coverage of our company’s initiatives/programs/actions and objectives
  • Digital and social media campaigns: Design, develop, implement and manage as well as Management of agencies,
  • Ongoing website management and development along with the agency in-line with the Ducati Motor Holding requirements and guidance.
  • Responding to media inquiries for information release
  • Building impactful public relations strategies that shape the public perception of our organization
  • Maintaining strong connections with media representatives
  • To supply accurate product, consumer and corporate information and photographic services to the media to enhance and promote the Ducati brand.
  • To initiate, plan, organize and execute local and international press launches and conferences to the media, business and political stakeholders.
  • To draft, process and distribute media releases about Ducati products and the Ducati corporate brand.
  • To monitor and analyse new product and brand publicity generated.
  • To act as a company spokesperson for Ducati South Africa.
  • To facilitate customer service / experience concerns which have received heightened attention in the media

Qualification requirements

A formal 3-year National diploma or Bachelor’s degree from a recognized institution in Marketing/Communications Science/Journalism/Public Relations/Comm

Experience needed

Minimum of 5 years’ experience in automative Marketing and Communications

Essentials

  • Knowledge and understanding of brands and brand image
  • Previous experience in journalism or public relations is a plus.
  • Strong understanding of Ducati's structures, products, and competitors.
  • Good understanding of the automotive market and competitive landscape.
  • Maintain a professional demeanour to represent the Ducati brand effectively to the public and motoring media.
  • Strong grasp of communication strategies and media principles
  • Ability to listen and communicate effectively at all levels
  • Strong interpersonal skills and confidence to negotiate and interact effectively with media representatives at all levels.
  • Excellent skills in building rapport, managing relationships, and networking, along with strong planning and organization abilities
  • Strong project management skills and experience in managing agency partners and third-party suppliers to execute PR communications strategies and support activities like social media management.
  • Proficient in advanced MS Office Suite and knowledgeable in financial principles and budgetary control

Added Advantage

A relevant post-graduate qualification/Honors degree 

Note:

Please ensure that you upload a certified copy of your ID and Qualifications to be considered for this position

At Volkswagen, we value an inclusive and diverse culture. We offer a trustworthy environment because we live up to our corporate values, Respect/Integrity/Excellence/One Team. Applications t be submitted via the online system by no later than  11.03.2025 .  All queries can be raised with Bahieya Dolley , Ext 4565 or e-mail ssf.recruitment.vwsa.r.uit@vwsa.co.za

 

Volkswagen Group South Africa is committed to developing all its employees, and to provide equal opportunity to those with disabilities or from previously disadvantaged groups, in line with our Transformation goals and Employment Equity Plan

The future of mobility is changing. What do we contribute to this? Volkswagen produces vehicles in 14 countries and delivers them to customers in more than 150 markets worldwide. Electromobility, smart mobility and digital transformation are our core topics for the future. For many millions of people, Volkswagen is the epitome of mobility- not only today, but also tomorrow. Become part of it and help develop new solutions with your curiosity and ideas. You can expect a diverse team that supports you and with whom you can grow together and develop your potential.

 

Applications are invited from suitably qualified & experienced candidates to fill the Ducati Public Relations Manager position – NSO (Sandton)

Brief Role Description

Based in Sandton within VW Brand department, the successful incumbent will be responsible to develop, promote and maintain a premium marketing strategy to further step up the Premium positioning of the Ducati Brand in the market. The Marketing and PR Manager leads the overall Marketing, Communication, PR activities and strategy for Ducati South Africa on a national basis and in collaboration with the growing Dealer Network

Possible Tasks within this Role

  • To liaise and interact daily with the media in order to establish networks and communications channels to heighten visibility and enhance the image of Ducati and its products
  • Assisting the Brand Head in the development and implementation of promotional strategies across all marketing channels and collaboration with the dealer network
  • Managing the online and offline channels (print, digital, website, community management, social media campaigns) and activations to ensure the premium positioning of the brand in the market
  • Overseeing all marketing activities related to advertisement and sales promotion
  • Analyzing the market to identify the target audience and current market trends
  • Occasionally assessing [the product/service] to determine if any adjustments are needed to match customers’ demands statistics
  • Ensuring a positive public image and consistent media coverage of our company’s initiatives/programs/actions and objectives
  • Digital and social media campaigns: Design, develop, implement and manage as well as Management of agencies,
  • Ongoing website management and development along with the agency in-line with the Ducati Motor Holding requirements and guidance.
  • Responding to media inquiries for information release
  • Building impactful public relations strategies that shape the public perception of our organization
  • Maintaining strong connections with media representatives
  • To supply accurate product, consumer and corporate information and photographic services to the media to enhance and promote the Ducati brand.
  • To initiate, plan, organize and execute local and international press launches and conferences to the media, business and political stakeholders.
  • To draft, process and distribute media releases about Ducati products and the Ducati corporate brand.
  • To monitor and analyse new product and brand publicity generated.
  • To act as a company spokesperson for Ducati South Africa.
  • To facilitate customer service / experience concerns which have received heightened attention in the media

Qualification requirements

A formal 3-year National diploma or Bachelor’s degree from a recognized institution in Marketing/Communications Science/Journalism/Public Relations/Comm

Experience needed

Minimum of 5 years’ experience in automative Marketing and Communications

Essentials

  • Knowledge and understanding of brands and brand image
  • Previous experience in journalism or public relations is a plus.
  • Strong understanding of Ducati's structures, products, and competitors.
  • Good understanding of the automotive market and competitive landscape.
  • Maintain a professional demeanour to represent the Ducati brand effectively to the public and motoring media.
  • Strong grasp of communication strategies and media principles
  • Ability to listen and communicate effectively at all levels
  • Strong interpersonal skills and confidence to negotiate and interact effectively with media representatives at all levels.
  • Excellent skills in building rapport, managing relationships, and networking, along with strong planning and organization abilities
  • Strong project management skills and experience in managing agency partners and third-party suppliers to execute PR communications strategies and support activities like social media management.
  • Proficient in advanced MS Office Suite and knowledgeable in financial principles and budgetary control

Added Advantage

A relevant post-graduate qualification/Honors degree 

Note:

Please ensure that you upload a certified copy of your ID and Qualifications to be considered for this position

At Volkswagen, we value an inclusive and diverse culture. We offer a trustworthy environment because we live up to our corporate values, Respect/Integrity/Excellence/One Team. Applications t be submitted via the online system by no later than  11.03.2025 .  All queries can be raised with Bahieya Dolley , Ext 4565 or e-mail ssf.recruitment.vwsa.r.uit@vwsa.co.za

 

Volkswagen Group South Africa is committed to developing all its employees, and to provide equal opportunity to those with disabilities or from previously disadvantaged groups, in line with our Transformation goals and Employment Equity Plan

Job ID:  9193
Company:  Volkswagen Group South Africa (Pty) Ltd
Location: 

ZA

Department:  Sales
Career Level:  Professionals
Shift:  Full-time
Contract type:  Unlimited
Remote Working:  By agreement
Posting Date:  4 Mar 2025

Volkswagen Group South Africa

Are you in?

We are looking for new talent, employees who want to achieve, believe in innovative power of ideas, leaders who are able to collaborate and adapt to the mobility of the future, take ownership, responsibility, accountability and diverse thinkers in order to embrace our differences.

What we offer :

  • Competitive packages
  • Benefits
  • Flexible Working model
  • Community Support
  • Employee Value Proposition

Recruitment Address

ssf.recuitment@vwsa.co.za

More information:

Volkswagen South Africa