ABOUT THE ROLE

 We are seeking a dynamic and results driven Audi Brand Consultant to assist the Audi Brand Communications Manager in the development, implementation and monitoring of national advertising, CRM, retail, digital and other marketing strategies to create and maintain a premium brand image for Audi, all its products and its dealer network. This position is based in Audi - NSO (Sandton)

KEY RESPONSIBILITIES

• Providing support in developing all briefs in conjunction with the Audi Brand Communications Manager for selected above and below-the-line Audi brand communication by collating all necessary marketing information in order to enhance the product’s image in the marketplace e.g. TV, press, social media, magazines, radio, outdoor, direct marketing, at Dealer, PR, Internet.
• Supporting the Audi Brand Communications Manager in all brand media planning to ensure maximum cost efficiency in reaching the defined target audience
• Supporting the Audi Brand Communications Manager in evaluating marketing research studies to ensure that all communication achieves the desired brand positioning objectives.
• Developing and distributing production information, campaign information, advertising bulletins and sales brochures to ensure up-to-date information is provided to dealers.
• Ordering and distributing point of sale material for each brand or retail campaign to dealers to assist in vehicle sales.
• Initiating, managing and controlling the Dealer Marketing Fund advertising and promotion, including pre-approval of dealer marketing campaigns and processing claims.
• Approve all Dealer above-, below-, through-the-line and digital advertising material to ensure it is in line with CI and the brand tonality.
• Co-ordinating and responding to customer e-mail requests from the Customer Interaction Centre.
• Co-ordinate the implementation of CRM strategies and campaigns.
• Develop and distribute campaign information and advertising bulletins to ensure up-to-date information is provided to Dealers.
• Co-ordinate the maintenance of accurate product, model year (MY) and pricing information communication by the Product Marketer through customer-facing channels (e.g. website, point-of-sale material).
• Co-ordinate the approval by the Product Marketer of all point-of-sale and customer-facing material in terms of product specification in text, visuals and tables

REQUIREMENTS

    Minimum Qualifications:

• A formal 3-year National Diploma or Bachelor’s degree in Marketing, Commerce or Communications from a recognized tertiary institution. 

    Experience:

• A minimum of 3 years’ experience in a marketing environment
• Knowledge and understanding of brands and brand image
• Automotive marketing experience would be advantageous

    Technical & Behavioral Competencies:

• Excellent marketing flair and a passion for brands and brand image
• Advanced proficiency in MS Office (MS Word, Excel, PowerPoint), with well-developed report preparation/ presentation skills.
• Working knowledge of copyright and Data Protection legislation
• In – Depth Understanding of the technological advances in contemporary and digital Marketing, including social media and AI.
• Good administrative and organizing skills, with excellent attention to detail

NOTE:

Please ensure that you upload:

Updated CV

Certified copies of qualifications

Certified copy of ID document

⚠️ Important: Applications without all required documents and late applications will not be considered.