Brief Role Description

This position is Career Level 19P and islocated in Auburn Hills, MI, with a Role Classification of Hybrid.

Role Summary

The Digital Integration Specialists primary role is to oversees all aspects of connected vehicle features, packages, and supplier operations into the customer facing channels. Serving as the subject matter expert, this role works alongside cross-functional team to ensure feature compatibility, backend configurations, legal approvals, and customer-facing content is approved and launches on time. It ensures accuracy across connected services features and plans, coordinates supplier relationships, supports financial reconciliations, data governance, and reporting, and partners cross-functionally to enhance customer engagement, operational efficiency, and connected services performance.

This role supports the Connected Services and Business Transformation teams, ensuring organizational readiness to launch new myVW and Connected Vehicle features across customer channels. 

Possible Tasks within this Role

Connected Services Features and Packages Management – 50%

• Subject Matter Expert for connected Services features descriptions, eligibility, and plans. (100+ features, 50+ plans)
• Manage the Feature to Vehicle Compatibility matrix, 2000+ combinations.
• Manage 60+ connected services plans backend configurations, service IDs, imagery, and disclaimers.
• Responsible for Legal approval with technical and legal accuracy of all customer-facing content.
• Support Product Managers key projects to provide backend user flows and content.
• Supports Engineering with Wi-Fi Hotspot data plans and back-end user flows.
• Lead for Owner Verification initiatives to improve customer engagement and enrollment KPIs
• Supports Connected Serviced B2B team for customer education and enrollment.
• Support myVW email journey ensuring 5M+ transactional and engagement emails are accurate and brand-aligned
• Supports Customer Experience as SME in Monroney labels, order guides, and owner manuals
• Support Customer Experience and Help Center as SME with FAQs and guidance materials.

Connected Services Supplier Management – 35%

• Supports finance with billing and reconciliations for 20+ connected services suppliers.
• Oversee Connected Services invoice management through dedicated email inbox
• Route invoices and check requests for approvals and payment across Cost Centers
• Maintain vendor banking details, billing portals, monthly invoices, and timely payments.
• Coordinate with internal teams to initiate and process refunds when required.
• Collaborate with 10+ partners to maintain correct branding, logos, and aligned messaging.
• Partners with PR and Customer Experience to draft and review partner press releases.

Connected Services Operation Support – 15%

• Supports operations with reporting and billing reconciliations
• Supports business with data reporting and analytics
• Supports Enterprise Data Management and Data Governance with Business Process documentation
• Supports team supplier and regional business reviews
• Supports PI Planning and Change Requests initiatives to maintain timelines and escalations

Qualifications

Years of Experience:

• Minimum 5 years’ experience managing programs and/or projects required
• Minimum 5 years’ experience in marketing and/or automotive required.

Required Education:

• Bachelor’s degree in business or related field

Desired Education:

• Business degree with technical & marketing experience within automotive industry

Skills:

• Clearly understand and articulate the organizational impact of new myVW and Connected Vehicle features and functions.
• Strong ability to craft clear, engaging, and brand-aligned content while managing and optimizing copy across multiple platforms.
• Prioritize effectively and demonstrate a strong sense of urgency in achieving key objectives.
• Communicate clearly and confidently with stakeholders at all levels.
• Leverage data-driven insights and experience to influence decisions, improve processes, and drive results.
• Strong communication skills and proven experience in leading cross functional teams
• Demonstrate a passion for Volkswagen products, technology, and customer experience.
• Build and sustain collaborative relationships to achieve common goals.
• Thrive in a fast-paced, high-pressure environment while maintaining focus and quality.
• Translate insights into actionable outcomes that deliver measurable impact.
• Work independently and proactively, showing initiative and self-motivation.
• Understanding of customer support operations and processes
• Strong Project Management Skills
• Familiarity documenting in Confluence and JIRA
• Familiarity working with FIGMA and other design tools.
• Ability to manage vendor/supplier relationships
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)

Required Skills:

Exemplary Written and Oral Communication, proficient in MS Office Suite, Project management-JIRA, Cost Analysis, Business Process Documentation, Supplier & Vendor Management, Financial Reconciliation & Invoice Processing

Desired Skills:

Experience with Automotive Industry – Connected Vehicle Integration and marketing, to drive customer engagement and connected services objectives.

Work Flexibility:

• Work Week, from 8 AM to 5 PM Monday through Friday
• On-Site/Hybrid location
• Michigan based – role requires physical access to vehicle fleet located in Auburn Hills, MI
• Able to travel domestically as required (less than 10%)