Area Sales Manager

Area Sales Manager

Job ID:  28216
Company:  Volkswagen Group Canada, Inc.
Location: 

CA

Department:  Sales
Career Level:  Professionals
Working Model:  Full-time
Contract Type:  Assignee
Remote Working:  Up to 100%
Posting Date:  Jul 8, 2026

Area Sales Manager

It’s more than just a career; it’s a passion. While we love our vehicles, we recognize that it’s the people behind them who truly make them exceptional. We cherish our open and speak-up culture, embrace our commitment to social responsibility, celebrate diversity, innovate boldly, take pride in what we do, and thrive together as a team.

At Volkswagen Group Canada, Inc. we value initiative, creativity, teamwork, and high performance within a dynamic and engaging environment. Our shared goal across all departments and brands is to uphold superior standards and provide a consistent, outstanding brand experience.

 

Why Join Us?

 

  • Competitive compensation and comprehensive benefits
  • Opportunities for growth and development
  • A flexible, collaborative work culture
  • The chance to work with innovative Volkswagen and Audi vehicles

 

Bring your passion and ideas to a team that’s shaping the future of mobility. Apply today and drive your career forward with Volkswagen Group Canada, Inc. 

Role Description

This Area Sales Manager (ASM) role is to service our Atlantic based dealerships / clients, and is the primary contact for Dealer principals and key dealership managers to lead and manage change within the dealership toward the fulfillment of the Volkswagen critical targets.

 

Under the direction of the National Manager of Sales, the Area Sales Manager is responsible for providing support to all aspects in the development, and monitoring of the Area's new and used vehicle sales programs, and vehicle forecasting and allocations consistent with the achievement of our critical targets. This position is an integral part of measuring and monitoring the performance of Volkswagen targets, and establishing operating standards that support dealer initiatives that are necessary to ensure customer satisfaction and loyalty objectives are met. Travel will be required to meet key Dealership staff in person on an as needed basis. You will work with Dealer Principals, General Managers and Fixed Operations staff to develop and monitor business plans that ensure consistent high quality Customer oriented processes that meet Volkswagen Operating Standards. 

Base Compensation: Salary range is dependent on factors such as industry-based experience, skills, training, credentials, and other qualifications.The salary range for this role is $105,000.00 to 123,000.00 per year. Actual pay may vary based on experience, education, and internal compensation practices. 

Duties & Responsibilities

  • Develop, implement and adjust Area and Dealer Business plans to achieve critical targets, aggressively capitalizing on growth opportunities
  • Directs all aspects of the Dealer’s new and used vehicle operations to deliver upon the corporate objectives.
  • Establishes strategy and initiates tactics with Dealer management on inventory and sales analysis to predict dealerships short-term and long-term needs.
  • Responsible for effective pipeline inventory management including monthly production allocation coverage
  • Manages and directs administration tasks, as related to new and used vehicle sales, through Ajax support staff
  • Responsible for accurate sales forecasting and timely market intelligence
  • Development and implementation of effective tactical support programs/contests to achieve desired sales objectives
  • Directs and leads all process improvements to deliver a high degree of customer satisfaction and loyalty
  • Establish and implement action plans to achieve desired objectives
  • Assists Dealer’s with personnel planning for their new and used sales departments
  • Responsible and accountable for implementation of business plans to include both short and long term strategy to
    address any dealership operation shortcoming
  • Initiates appropriate analysis to determine individual Dealer sales performance in respective primary area of influence and is also responsible and accountable for addressing any shortcomings by implementing dealer development initiatives
  • Consult with Dealer on necessary actions to attain mutual Business plan goals
  • Achieve Customer Satisfaction goals, and assist Dealers to ensure high quality service core processes
  • Develop programs and incentives in support of critical target attainment
  • Manage Area marketing and administration budgets
  • Ensure Area Dealers meet all training and certification requirements

Qualifications

Education Required: Bachelor’s Degree – Commerce or Business preferred

 

Years of Relevant Experience Required: 3+ years of Sales Experience (Retail or Wholesale)

 

Skills and Qualifications:

 

  • Positive, winning attitude and proven ability to be an effective business partner, team player, and consultant
  • 3+ years’ automotive industry sales experience
  • Strong market knowledge, strategic orientation, and change leadership skills
  • Proven success in partnering at all levels of the organization, with ability to negotiate and influence to achieve results
  • Excellent communication and presentation skills
  • Strong time management and computer skills
  • Flexibility for regular travel throughout assigned region (approximately 25-40% overnight); bi-monthly trips to Corporate Office in Ajax
 

Why You’ll Love Working Here


Full-time employees of Volkswagen Group Canada, Inc. enjoy these benefits:

 

  • Health Insurance Coverage: We offer comprehensive health, dental, and vision insurance, including a flexible plan to ensure employees and their families have access to quality healthcare tailored to their needs.
  • Health Spending Account: Extra support for your wellness needs.
  • Retirement Plans & Savings: We offer a competitive defined contribution retirement plan and a generous savings match to help employees prepare for their future
  • Compensation: We recognize individual contributions and share company success through our Bonus & Merit Program, fostering a pay-for-performance culture
  • Vehicle Leasing and Purchase Programs: Employees and eligible family members can lease up to four vehicles annually at discounted rates, providing convenience and cost savings.
  • Work Environment: Our facility inspires creativity and productivity, fostering an empowering hybrid work environment (where applicable) allowing employees can perform at their best.
  • Personal Days: We value work-life balance and offer personal days for your discretion, whether for personal reasons, recharging, or celebrating important holidays or events.
  • Volunteer Days: These days allow employees to support meaningful charities aligned with our values and social responsibility.
  • Company Designated Holidays: We recognize the importance of celebrating the holiday season with our team. Therefore, we reserve specific company holidays in December to ensure employees can enjoy the festivities.
  • Wellness Programs: We prioritize our employees’ holistic well-being through initiatives like discounted gym memberships and mental health resources to support physical, mental, and emotional health.
  • Tuition Reimbursement: Part of our commitment to employee growth, this benefit covers approved course expenses to support ongoing education and long-term career development.

 

Please note that we appreciate the interest of all candidates, however only those under consideration will be contacted. Volkswagen Group Canada uses AI tools integrated with our applicant tracking system to screen applications for validity and completeness.

 

Volkswagen Group Canada Inc. is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by federal, provincial, or local laws.

 

Volkswagen Group Canada Inc. is committed to accessibility and inclusive hiring under. We welcome and support applicants with disabilities through every stage of the recruitment process. If you require an accommodation at any point—such as for an interview, assessment, or application—please notify your recruiter or email us in advance at VGCAHumanResources@vw.ca. We’ll work with you to arrange reasonable accommodation to meet your needs.

It’s more than just a career; it’s a passion. While we love our vehicles, we recognize that it’s the people behind them who truly make them exceptional. We cherish our open and speak-up culture, embrace our commitment to social responsibility, celebrate diversity, innovate boldly, take pride in what we do, and thrive together as a team.

At Volkswagen Group Canada, Inc. we value initiative, creativity, teamwork, and high performance within a dynamic and engaging environment. Our shared goal across all departments and brands is to uphold superior standards and provide a consistent, outstanding brand experience.

 

Why Join Us?

 

  • Competitive compensation and comprehensive benefits
  • Opportunities for growth and development
  • A flexible, collaborative work culture
  • The chance to work with innovative Volkswagen and Audi vehicles

 

Bring your passion and ideas to a team that’s shaping the future of mobility. Apply today and drive your career forward with Volkswagen Group Canada, Inc. 

Role Description

This Area Sales Manager (ASM) role is to service our Atlantic based dealerships / clients, and is the primary contact for Dealer principals and key dealership managers to lead and manage change within the dealership toward the fulfillment of the Volkswagen critical targets.

 

Under the direction of the National Manager of Sales, the Area Sales Manager is responsible for providing support to all aspects in the development, and monitoring of the Area's new and used vehicle sales programs, and vehicle forecasting and allocations consistent with the achievement of our critical targets. This position is an integral part of measuring and monitoring the performance of Volkswagen targets, and establishing operating standards that support dealer initiatives that are necessary to ensure customer satisfaction and loyalty objectives are met. Travel will be required to meet key Dealership staff in person on an as needed basis. You will work with Dealer Principals, General Managers and Fixed Operations staff to develop and monitor business plans that ensure consistent high quality Customer oriented processes that meet Volkswagen Operating Standards. 

Base Compensation: Salary range is dependent on factors such as industry-based experience, skills, training, credentials, and other qualifications.The salary range for this role is $105,000.00 to 123,000.00 per year. Actual pay may vary based on experience, education, and internal compensation practices. 

Duties & Responsibilities

  • Develop, implement and adjust Area and Dealer Business plans to achieve critical targets, aggressively capitalizing on growth opportunities
  • Directs all aspects of the Dealer’s new and used vehicle operations to deliver upon the corporate objectives.
  • Establishes strategy and initiates tactics with Dealer management on inventory and sales analysis to predict dealerships short-term and long-term needs.
  • Responsible for effective pipeline inventory management including monthly production allocation coverage
  • Manages and directs administration tasks, as related to new and used vehicle sales, through Ajax support staff
  • Responsible for accurate sales forecasting and timely market intelligence
  • Development and implementation of effective tactical support programs/contests to achieve desired sales objectives
  • Directs and leads all process improvements to deliver a high degree of customer satisfaction and loyalty
  • Establish and implement action plans to achieve desired objectives
  • Assists Dealer’s with personnel planning for their new and used sales departments
  • Responsible and accountable for implementation of business plans to include both short and long term strategy to
    address any dealership operation shortcoming
  • Initiates appropriate analysis to determine individual Dealer sales performance in respective primary area of influence and is also responsible and accountable for addressing any shortcomings by implementing dealer development initiatives
  • Consult with Dealer on necessary actions to attain mutual Business plan goals
  • Achieve Customer Satisfaction goals, and assist Dealers to ensure high quality service core processes
  • Develop programs and incentives in support of critical target attainment
  • Manage Area marketing and administration budgets
  • Ensure Area Dealers meet all training and certification requirements

Qualifications

Education Required: Bachelor’s Degree – Commerce or Business preferred

 

Years of Relevant Experience Required: 3+ years of Sales Experience (Retail or Wholesale)

 

Skills and Qualifications:

 

  • Positive, winning attitude and proven ability to be an effective business partner, team player, and consultant
  • 3+ years’ automotive industry sales experience
  • Strong market knowledge, strategic orientation, and change leadership skills
  • Proven success in partnering at all levels of the organization, with ability to negotiate and influence to achieve results
  • Excellent communication and presentation skills
  • Strong time management and computer skills
  • Flexibility for regular travel throughout assigned region (approximately 25-40% overnight); bi-monthly trips to Corporate Office in Ajax
 

Why You’ll Love Working Here


Full-time employees of Volkswagen Group Canada, Inc. enjoy these benefits:

 

  • Health Insurance Coverage: We offer comprehensive health, dental, and vision insurance, including a flexible plan to ensure employees and their families have access to quality healthcare tailored to their needs.
  • Health Spending Account: Extra support for your wellness needs.
  • Retirement Plans & Savings: We offer a competitive defined contribution retirement plan and a generous savings match to help employees prepare for their future
  • Compensation: We recognize individual contributions and share company success through our Bonus & Merit Program, fostering a pay-for-performance culture
  • Vehicle Leasing and Purchase Programs: Employees and eligible family members can lease up to four vehicles annually at discounted rates, providing convenience and cost savings.
  • Work Environment: Our facility inspires creativity and productivity, fostering an empowering hybrid work environment (where applicable) allowing employees can perform at their best.
  • Personal Days: We value work-life balance and offer personal days for your discretion, whether for personal reasons, recharging, or celebrating important holidays or events.
  • Volunteer Days: These days allow employees to support meaningful charities aligned with our values and social responsibility.
  • Company Designated Holidays: We recognize the importance of celebrating the holiday season with our team. Therefore, we reserve specific company holidays in December to ensure employees can enjoy the festivities.
  • Wellness Programs: We prioritize our employees’ holistic well-being through initiatives like discounted gym memberships and mental health resources to support physical, mental, and emotional health.
  • Tuition Reimbursement: Part of our commitment to employee growth, this benefit covers approved course expenses to support ongoing education and long-term career development.

 

Please note that we appreciate the interest of all candidates, however only those under consideration will be contacted. Volkswagen Group Canada uses AI tools integrated with our applicant tracking system to screen applications for validity and completeness.

 

Volkswagen Group Canada Inc. is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by federal, provincial, or local laws.

 

Volkswagen Group Canada Inc. is committed to accessibility and inclusive hiring under. We welcome and support applicants with disabilities through every stage of the recruitment process. If you require an accommodation at any point—such as for an interview, assessment, or application—please notify your recruiter or email us in advance at VGCAHumanResources@vw.ca. We’ll work with you to arrange reasonable accommodation to meet your needs.

Job ID:  28216
Company:  Volkswagen Group Canada, Inc.
Location: 

CA

Department:  Sales
Career Level:  Professionals
Working Model:  Full-time
Contract Type:  Assignee
Remote Working:  Up to 100%
Posting Date:  Jul 8, 2026

By clicking "Apply now" I consent to share my name and email with VWAG entities around the world

You consent to share your personal information for the following purposes: 

Applying for jobs, whether in Canada or internationally;

Validating your employment history;

Determining your eligibility for employment with [VWFS and VGCA];

Providing you with information about training, learning, or other development and employment opportunities.

 __ 

Your information may be transferred within Canada, including outside of Quebec, and/or outside of Canada. You have the right to access your personal information and to request correction or deletion of your personal information, and data portability as per applicable Canadian laws.  After you leave this page and if you have not already done so, you will be asked to create a profile, which will include the sharing of your personal information with us and, potentially, some of our affiliates.  You will be asked to select one of three options regarding the VW parties that will have access to your personal information.  Please note; however, that regardless of which option you select, your name, email address and individual identification number may be accessible by individual Volkswagen Group entities located in jurisdictions that are outside of Canada and that, by clicking below, and choosing to create a profile, you consent to such access to those data elements.

Learn more about us

Volkswagen Group Canada, headquartered in Ajax, Ontario, offers Canadian drivers exceptional vehicles, along with expert service. Volkswagen Group Canada is comprised of four brands: VW Canada, Audi Canada, Lamborghini and Ducati. 

Volkswagen Group Canada is a subsidiary of Volkswagen AG headquartered in Wolfsburg, Germany – Europe’s largest automaker and one of the world’s leading manufacturers of automobiles and commercial vehicles. 

Support

For more information contact: resumes@vw.ca