Brief Role Description

We are looking for a bold, future-focused Brand Director to lead CUPRA and SEAT at importer level. We are looking for someone who doesn’t just follow the category – you challenge the status quo, act like a rebel with a cause, and turn ambition into action. You are driven by performance, inspired by Barcelona, and obsessed with creating exponential experiences that awaken the senses – in our showrooms, our digital ecosystem and the streets. You understand that CUPRA is where design meets innovation and electrifying performance, and you know how to build a true Tribe: a community of bold people who live the brand, not just buy it. You bring that same energy into how you lead: future-facing, fast-moving and always one step ahead, with a mindset that feels at home in the night shift of electronic music, the competitive edge of padel or pickleball, and the pace of a city that never stands still. GOT THE DRIVE?

Possible Tasks within this Role

Strategy – Define and execute national brand strategies aligned with manufacturer electrification and digital roadmaps.

Profitability – Own full P&L responsibility, ensuring profitable growth across ICE, hybrid, and electric portfolios.

Electrification – Lead the transition to e‑mobility, including EV mix definition, pricing strategy, volume planning, and market readiness.

Fleet – Position SEAT as a best‑buy brand for fleet and corporate customers.

Branding – Position CUPRA as a digital‑first challenger brand inspired by motorsport heritage and a racing mindset.

Community – Build, engage, and grow the CUPRA Tribe connecting customers, fans, dealers, and brand ambassadors.

Digital Sales – Drive digital and omnichannel sales performance, CRM excellence, lead management, and data‑driven marketing.

Retail – Steer dealer network transformation with focus on EV readiness, modern retail concepts, and immersive brand experiences.

Launches – Lead product launches, brand activations, CUPRA events, and customer experience evolution.

Leadership – Inspire high‑performance teams and act as the key interface between manufacturer, importer, and dealer network.

Qualification requirements

Education – University degree in economics, law, or organizational sciences.

Experience – Minimum of 3 years of relevant professional experience in managerial roles within the same or similar fields.

Analytical Skills – Strong analytical and structured working style with the ability to prioritize effectively and manage deadlines in a fast‑paced environment.

Passion – Strong interest in racing, design, innovation, and sustainable mobility.

Digital Skills – Proficiency in MS Office and modern digital tools, including preparation of reports, presentations, and business documentation.

Languages – Advanced English language skills, written and spoken; German language skills considered a strong advantage.

Mobility – Valid driving license (Category B).

Skills